Layrite Superhold is a traditional pomade that has a mild vanilla fragrance and looks and feels like an extremely thick gel.Its easy to spread in the palm of your hands, distributes easily through your hair, and is easy to style with your hands or a comb. The extreme hold and medium shine are ideal for high-elevation styles including pomps, fauxhawks, spikes, and slick-backs or messy wet looks for thick or curly hair. Never flakes. Water-soluble and washes off your hands and out of your hair with just water. 4.25oz. Made in USA.